Asos / Boohoo inspired.

In session we were given a brief to photograph a fashion shoot. We were told to use the photographs on Asos & Boohoo as inspiration. In class we created individual brainstorms for our fashion shoots, so I wrote down key pointers about the photo's I saw on both of the websites. Here are some of the key things:

• High Key Lighting
• Studio Based
• Good levels of contrast
• Models posed in various positions
• Eye contact & Non eye contact from the model (side profile etc)
• Asos often has the head cropped half off on their images
• Portrait style photo's (camera held portrait)

However there is also 'location' shots on Asos and Boohoo although you can't see much of the background because the focus is on the model and clothing you can clearly see they have been taken elsewhere than the studio.

Shooting in a studio environment is only something I have really come to do during my time at college although previous to college I did set up a 'home studio' several times for practice and even now I am learning more and more about photographing using professional lighting equipment and various backdrops. I have never done a fashion shoot before so I was looking forward to the challenge. Because it was something I had never done before I spent time looking on the websites for inspiration and also on pinterest too. 

Here are some of the images I looked at prior to my studio fashion shoot: 

These four images above are from Asos.

These are a few of my images from the studio shoot I did with Sharrah. I was unable to use the studio lights because they weren't working so I had to improvise and just play around with my settings a lot and use the light box (without the light) as the background. The Asos and Boohoo photo's are high key lighting and have obviously been done with professional lights which I couldn't do because none of them were working in our studio however I tried my best with what I had and I am pleased with the final outcomes under the circumstances. 

My favourite photo's from this session are 3, 7 & 9 (the last one). 

I asked Sharrah how I wanted her to pose for the photographs and she co operated really well so I achieved the photo's I had in mind. I'm really glad I did research before the shoot because it always helps me a lot with my shoots, it gives me an idea of how I want my outcomes before I begin.